How to Use A Virtual Assistant to Help with Your Business Growth

Okay, I get it. You want to do everything yourself. Most entrepreneurs do. It is that control thing, you hate to give up control, don’t you? I mean after all your business is your baby, right? No one else can-do things the way you want to do them. This is your vision; you have gotten everything on the line.

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But, I am here to tell you. Help is available, and that help is called a Virtual Assistant. For the small percentage of you who may not know what a virtual assistant is, I will tell you.

A virtual assistant (VA) is a person who provides support services to other businesses from a remote location.

Before I start telling you how a virtual assistant can help you with your business growth, it is important that I first dispel a few myths about virtual assistants.

Sorry, I gotta do it. I cannot in good conscience publish this post without doing a little myth busting.

For all my fellow VA’s out there who may be reading this. Don’t worry girlfriend, I got your back, I am about to set it straight.

For my small business owners and entrepreneurs who may be reading this and either never heard of a VA or did not know exactly how a VA should be treated.

This post will help you sort things out and be the kick ass business partner we know you are.

Myth #1 – Virtual Assistants are Employees

Nope, nope, nope, we are not employees. We do not work for you, we work with you. VA’s are business owners just like you.

Myth #2 – Virtual Assistants are Paid Low Rates

It’s true there are some virtual assistants that charge lower rates, but those virtual assistants are typically from other countries where the hourly rate is lower than those VA’s from the United States.

The lower rate is not a reflection of the virtual assistants work or ability but just a matter of linguistics. So, when you are hiring a Virtual Assistant make sure that when you receive the proposal you take into consideration the Country in which the Virtual Assistant resides.

Myth #3 – Virtual Assistants Work Around the Clock

Ummm, see myth #1. Yes, the internet is 24/7 and yes, we work virtually but we do not work all day every day. We like to take time off to spend with our families just like you.

Okay, so now that we have dispelled a few of the myths surrounding virtual assistants, let’s discuss how you can use a virtual assistant to help you with your business growth.

If this is your first time hiring a VA, I would suggest you click on the image on the right to download your free checklist.

Did you download and print your checklist? You ready to continue? Okay, let's get to the good stuff!

There are usually two types of virtual assistants:

Virtual Assistants Who Niche

Most virtual assistants have a niche or a specialty they prefer. For instance, my niche is MailChimp automation for new entrepreneurs.

If someone is new to email automation and setting up their sales funnel, then I am the girl to call. But, I also do a little general VA work for my clients as well.

Virtual Assistants without a Niche

Some virtual assistants however choose not to niche themselves out and are referred to as General Virtual Assistants, meaning they do a little bit of everything.

Are You Your Best Employee?

As a business owner, you cannot do it all yourself. Well, you can, but trying to do it all and working non-stop in your business is not going to leave you too much time to relish being a business owner.

In this moment right now, I want you to remember why you started your business in the first place. I bet you the word freedom is somewhere in that sentence isn’t it?

Well, what kind of freedom are you having if you are working 12 or 16-hour days in your business. This is where a virtual assistant can work with you to help you grow your business.

Think of all the things you are doing right now in your business. You are posting on social media, answering your own emails, writing blog posts, managing that damn Facebook group, creating your first or next course, and now. You must add video marketing to your efforts, because everybody is doing video, right? Wrong!

Your business cannot grow, because there are not enough hours in the day for you to do everything. Girlfriend, it is time for you to hire a VA.

Hiring a VA will allow you to work on other more important aspects of your business, once you free up some of your time from dealing with the administrative or technical aspects of running a business, your business will finally start to grow.

Because your mindset will be better, your systems will flow smoother, you will start to love your business again.

Let’s look at some of the tasks that a Virtual Assistant can do.

Blogging/writing Support (my niche)

Whether your website is with WordPress or Squarespace, you can hire a virtual assistant to take care of everything related to your website or blog including the following:

  • Writing Blog Posts

  • Scheduling Blog Posts

  • Maintaining an Editorial Calendar

  • Generating Blog Post Ideas

Email Marketing

You know what they say, the money is in the list. It’s not enough to just have a website, you also need to have a targeted email list of subscribers. Your virtual assistant can do the following:

  • Create PDF’s for your opt in offers

  • Create email lists, segments, and automation

  • Install opt in forms on your website

  • Content Creation for Campaigns and autoresponders

  • Create and send your monthly newsletter

  • Import and maintain contacts

  • Integration with your website or blog

Social Media Marketing

Have you ever looked at your competitions feed and wondered how their feeds look so damn good? I mean how are they able to always post so much and run their business. What is their secret? I will tell you what. They hired someone else to do it for them. Here is a taste of what a Social Media Manager or VA can do:

  • Setup social media profiles

  • Customize Social Media Profiles

  • Profile Optimization

  • Create Graphics

  • Schedule Posts

  • Ad Creation

  • Create Giveaways

  • Create opt Ins

  • Supply Monthly Social Media Analytics

  • A/B Split Testing

Technical Support

Have you spent the last 2 days trying to figure out how to get that landing page? connected to your email autoresponder? What about last month when it took you over 2 hours to get your shopping cart setup?

These are things you should not have to worry about, that is where a technical VA comes in handy. Here is some of the tasks you can give to a technical Virtual Assistant:

  • Ecommerce Integration

  • Customer Service Tech Support for Courses

  • CRM Setup and Workflows

  • Trello Board Setup and Creation

  • Dubsado Setup and Workflows

  • Leadpages Integration

  • Clickfunnels Setup and Integration

  • Webinar Support

  • Launch Support

  • Video & Podcast Editing

General Virtual Assistant (all of the above in addition to)

  • Customer Service Support

  • Calendar Management

  • Email Management

  • Booking Appointments

  • Following up with Clients

  • Research

  • Hotel and Flight Booking

  • Creating Reports

  • Preparing Slides

  • Data Entry

These are just some of the specialized ways that a Virtual Assistant can help you. As you may be aware, there are tons of other niches like bookkeeping, payroll, real estate, coaching, course creation and more.

You may not find a Virtual Assistant who can do everything for you. You may have to hire a couple of VA’s to get the job done.

It’s time to outsource. If you’ve never hired a Virtual Assistant and don’t know where to start, make sure you download my Virtual Assistant New Hire Checklist.

It’s time to stop being a slave to your business. Are you ready to take action? What are you struggling with?

Yolanda Sappington