Should You Have a Resume If You’re a Business Owner?

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I belong to a ton of Facebook Groups and one question I often see is “My Client Asked me for a resume, what should I do”? This typically gets everyone in the group into an uproar. Why? Well, for three main reasons.

Reason #1

You are a business owner, not an employee. Employees give resumes, business owners do not.

Some business owners feel insulted when a potential client asks them for their resume and for good reason. If you ask me for a resume, then I’m assuming you are going to treat me like an employee, which I AM NOT. I’m running a business just like you.

Reason #2

Your website is really your resume as a business owner. If you want to know what I do and how I do it, check my website, look at my portfolio, read my testimonials.

If you are hiring me to do work for you, then my website, portfolio, and the testimonials will suffice.

Reason #3

If a potential client asks you for a resume, do they really have the correct mindset? You might think to yourself, is this person my ideal client. After all, they don’t even realize that I’m not applying for a job, I’m offering my services.

If this client had a clogged drain and called a plumber, would they ask him or her to fax over a resume first? No…I think not.

Now, let’s look at it from the client’s side. I’ve been to your website, I like what I see, but (a) I don’t see any testimonials (b) you just started your business (c) there’s very little information on your website or you don’t have a website.

Now, this potential client kind of has a right to ask for what I’ll call proof of service. It’s like, can you show me something that says you know how to do what you claim to know how to do.

Maybe the client is using the wrong word. The word resume has such a brick and mortar corporate feel to it.

You see, in the online world, our expectations, terminology, and tolerance is a little bit different than what we see in the offline world.

When a potential client uses the word resume, they may mean:

  • ·     portfolio (links to your work)
  • ·      references (testimonials)
  • ·      resume (a summary of all that you are and all that you do)

After reading a few online rants about a business owner being asked for a copy of their resume. I decided that if a client ever asked me for a copy, I would not be offended and I would ready willing and able to provide them with one.

I created a PDF “resume” that I will gladly forward to any potential client. It’s not so much a resume as it is a summary of all that I am and all that I offer.

I was so pleased with the outcome that I decided to add it to my list of services. So dear ones, if an online client ever asks you for a resume, just send them one of these babies, you’ll be sure to impress them.